Nitronaut Intern Series: Yue Shen, Marketing Analytics

Nitro interns are a rare breed of human. They’re students, hungry for working world experience and for taking on work that makes an impact on an organization. Today, we’re focusing on Yue Shen, a junior at the University of California, Davis.

Yue Shen applied for several internships, joining Nitro as the Marketing Analytics intern after finding us on The work he does here directly results in how the marketing and sales teams make decisions (plus we put his French and Chinese language skills to work, too).

Yue Shen, tell us about your interview at Nitro:

Though I was nervous at the beginning, it was the best interview I’ve ever had. I appreciated their straightforward interview style. There were no trick questions, like I’d had elsewhere. As an added bonus, the test they gave me was highly relevant to the actual work I wound up doing.

Your first week wasn’t that long ago. What was it like?

It was exciting! When I came in, my desk was set up with a ThinkPad, two monitors, and a bag of goodies—a Nitro T-shirt and other fun stuff. I started to work on my first project that same day. Everyone in the company was welcoming all week long, and I felt like part of the team.

What sorts of projects have you taken on?

I work with data and numbers, which makes sense as it’s my major (I’m studying Stats and Econ). My projects have a lot to do with researching data. For instance, I’ve determined the optimal number of accounts per account manager. (Ed. Note: According to our Marketing Analyst, Ida Barrie, the results of this research gave the sales team guidance on whether or not they should hire another account manager and some rules about how often to reach out to different types of customers.)

One project I worked on had to do with persona: using a statistical model, I segmented customers based on how much revenue they generate. Oh, and another project I worked on was an analysis on customers’ email domains. (Ed. Note: The marketing team actually designed an email campaign based on Yue Shen’s work just days after he reported results!)

 How is the “working world” different than being at the university?

For me, school is mostly about learning things discovered by others in order to gain insights or acquire new skills. The questions we’re answering are posed to us. Work, on the other hand, is mainly about applying knowledge and innovating on what I know. In the ‘working world’, problems that we are trying to answer are vague, and often we are supposed to come up with our own questions.

 Last question, Yue Shen: what was one of your favorite memories of your summer at Nitro?

Having my grandmother come visit the Nitro office. We’re very close—I spent a lot of time with her when I lived in China as a child. I don’t see her much now, and while she was here, I knew this might the first and only time she would see a workplace of mine. She was impressed by the people she met in the office, and by the space itself.  Afterward, my grandmother told me that she would love to work in this environment, if she was younger and spoke English.

Yue Shen’s experience is just one of the interns we’ll be covering in the coming weeks. We hope his story inspires you to find an internship that allows you to contribute your talents and know-how, and helps you discover a little more about life and yourself, too. Or if you’re past interning age, consider taking on an intern—the next generation is unbelievably talented, savvy and intelligent.

You can find our current intern and full time openings here. Enjoying the intern stories? Read about other Nitro interns David Sheerin,Kylie Poppen and Victor Lu.