Lauren Suggett is Product Marketing Manager at Nitro. She is a Southern California native and had never used a real PDF editor before working at Nitro. You can find her demanding free samples in the cheese section at your local grocery store.
Too often we talk marketing in webinars or at loud, action-packed mixers – which is why Marketing Over Coffee, a podcast by John Wall and Christopher Penn, is such a delightful divergence from the norm. Wall and Penn collaborate to discuss marketing tips and tricks with their weekly guests – and record it for the rest of us to hear. Tips can range from how to use social media effectively, to which sms marketing software is the most suitable for different marketing campaigns. These tips are also great for any business, not just SME’s or huge conglomerates.
Throughout the podcast, Scott and his hosts muse over the rapidly-changing sales landscape. The old way of making a sale – using Wolf of Wall Street-like phone tactics – is slowly being replaced by a more innovative approach across all verticals. The new way requires that sales managers and execs forget about how they became successful, and embrace agile new technologies that make it easy to do business. Technologies like, as Scott points out, Nitro Cloud.
According to Scott, “Nitro Cloud fits right in with the new rules of sales: the quicker you do things, the more business you rake in. Too many sales people are doing business on their own time, rather than on the buyer’s time…In the new sales rules, speed matters.” People don’t just want a proposal or contract quickly – they want it now. Asking a buyer to wait can equal kissing a sale goodbye.
With an endorsement such as that, we’re offering listeners to this episode of Marketing Over Coffee a chance to win a pair of Bose noise-cancelling headphones when they sign up for a free team demo of Nitro Cloud. Hear the full conversation about the new rules of marketing, and learn how you can enter to win your Bose headphones, right here.