Nitro Gets Involved in the European Week for Waste Reduction

We’re in the midst of this year’s annual European Week for Waste Reduction (EWWR), which takes place between 21st – 29th November. The EWWR is an initiative run in conjunction with the European Parliament with the aim of promoting the implementation of awareness-raising actions focused on sustainable resources and waste management. Those who get involved range from non-profit organisations to governmental bodies and from private companies to individuals citizens.

The main objectives to be achieved during the EWWR include:

  • Raising awareness about the importance of the 3 R’s: Reduce, Reuse and Recycle with dematerialisation at the core of this year’s event
  • Highlighting the work accomplished by EWWR participants
  • Enabling and encouraging European citizens and organisations to raise awareness about corporate sustainability and environmental issues
  • Assessing the impact of participants’ actions through the evaluation of any behavioural changes regarding consumption and waste management patterns

This year’s theme is Dematerialisation: Doing more with less! The aim is to highlight the issue that when products we consume are thrown away rather than reused, they become waste that must be managed. This waste then requires collection and treatment infrastructures, which can be costly and harmful to the environment.PTD2015_Promotional_Poster_EN_001

At Nitro we believe that companies can reduce paper waste at the source by transforming into paperless offices, thus becoming more sustainable and environmentally friendly. The amount of paper waste generated by businesses is significant: 45% of the paper printed in offices ends up in the bin by the end of the day and, unfortunately, not all of it is recycled.

Discarded paper is a major component of many landfill sites, accounting for about 35% by weight of municipal solid waste. Furthermore, paper can only be recycled between 7 to 10 times before the fibers break down completely. It is therefore of crucial importance to reduce waste, and in particular paper waste, at the source.

Poor document practices, which are often paper-based, aren’t only inhibiting companies from achieving their sustainability goals, they’re preventing companies from reaching broader business goals as well. We feel that EWWR is the perfect opportunity for us to highlight how bad the problem of paper waste and consumption is and to showcase some of the solutions that can be utilised to tackle this pressing issue.

To get involved, we at Nitro have registered an action with the EWWR titled: Dematerialise your workplace and become a paperless office by relying on paper less. The aim of the action is to encourage companies to reduce their paper waste by decreasing the amount of paper that they consume and reducing waste at the source. Our action will officially run for approximately 15 weeks and kicked off back in September during Zero Waste Week.

The action revolves around 3 main activities which have taken place:

  1. The National Sustainability Summit Ireland run by Premier Publishing on 3rd Novemberin the Aviva stadium. We exhibited at this event, conducted a paper survey and our Director of Marketing EMEA, Rebecca Lauder spoke about Sustainability in the New World of Content & Documents
  2. Sustainability webinar hosted by Nitro on 17th November in conjunction with WEEE Ireland titled Document Management & Sustainability in the Workplace
  3. Tree Planting Initiative run by Nitro in conjunction with the Tree Council of Ireland on 24th November

We hope that the above activities, supported by our social media and email education efforts, will enable companies to make long-lasting organisational and behavioural changes with regard to their paper consumption and waste habits. Follow us on Twitter @NitroHQ to keep up!

Our action has been accepted and is being considered for the EWWR awards this year. The awards were established to commend participants who carry out the most outstanding actions in their respective category. The categories include:

  • Administration/Public authority
  • Association/NGO
  • Business/Industry
  • Educational Establishment
  • Individual Citizen
  • Other

If you want to learn more about how Nitro helps businesses to be more sustainable click here.