Company Culture: Your Missing Link to Digital Transformation

A buzzword in today’s corporate world, company culture is one of the most highly valued currencies in businesses of any size and industry. While many people typically associate a vibrant company culture with happy employees, fun outings, and a bottomless supply of snacks, Forbes suggests that it is also one of the key factors that drives digital transformation, adaptability, and overall business success.

The article argues that digital transformation frightens enterprises because it replaces traditional top-to-bottom hierarchy with a peer-to-peer work approach. Yet instead of preserving best practices, the traditionalist mentality can handicap the culture, hindering the company’s ability to adapt and progress.

Forbes proposes four key indicators of poor company culture, often associated with hierarchical structures:

  • A slow decision-making process
  • Inability to show value and poor ROI
  • Tunnel vision on a single aspect of the business
  • Management’s fear of losing control

A toxic culture and its inherent symptoms will slow productivity, jeopardize digital transformation, and prevent your business from achieving its goals in a competitive timeframe. The good news is that the problem can be fixed, and the solution begins with greater adaptability from every level of the enterprise.

Forbes recommends these four strategies to improve company culture:

  1. Eliminate internal politics. Instead, encourage collaboration with shared values, an inspiring purpose, and clear vision.
  2. Freedom over fear. Give employees on every level the ability to make their own decisions, prioritize, and innovate. When senior management eliminates the fear of losing control, they empower their workforce and revitalize the organization’s sense of purpose.
  3. Respond to outside influences. To keep you on the cutting edge (and in the good graces of shareholders), assess other companies, competitors, and cultures. Then, make strategic, informed investments in new technology that will help you achieve your objectives.
  4. Distribute your decision-making. Give employees a sense of ownership and loyalty by involving them in key decisions and offering autonomy. A more comprehensive approach to decision-making adds additional dimensions and perspectives that can further strengthen the organization.

When you incorporate these elements into your strategy, you give your business the tools to embrace digital transformation, adapt quicker, and become more agile. The result is a well-adjusted organization that has the tools and mindset necessary for a successful future.

Read the full Forbes article here.

See what IT leaders are saying about digital transformation progress in their organizations.