Shari is Director, Inbound Marketing at Nitro. Bred in Boston, Shari was seduced by the great wine, food, and weather in the Bay Area. The only thing East Coast about her now is her allegiance to Boston sports. She worked in the nonprofit sector helping charities with marketing for about 8 years, before Nitro wooed her over to the other side.
As IT leaders’ responsibilities when it comes to going digital expand beyond the IT department, the definition of the phrase “Digital Transformation” has come to mean different things to each business. Despite this growing complexity, there are some themes and strategies that hold true no matter what…and are critical for Digital Transformation success at any company. As technology plays a large part in many businesses, when it comes to digital transformation, there may be a lot for you to consider. Whether you decide to do some research into aspects like action learning or customer engagement, this will hopefully help you get a better understanding as to what digital transformation consists of.
In this month’s #DXRoundUp, we provide perspectives on five of these strategies that will hopefully help you apply them to your own Digital Transformation initiative—no matter how you define it.
Allocate Resources and Leadership
Whatever your Digital Transformation goals, you’ll need to make significant organizational and cultural changes in order to achieve the levels of adoption necessary for true success. In this snappy article, CTO of Emerson Peter Zornio brings up familiar issues when it comes to Digital Transformation. He emphasizes the need for IT and OT to work together to produce the best results.
Companies of all shapes and sizes are realizing the need to invest dollars and headcount in focused Digital Transformation. For example, Wells Fargo recently announced that it will hire a new C-level executive to direct the next phase of the company’s technology transformation.
Recognize the Potential of New Technology
According to Gartner, global IT spending is expected to grow 3.2 percent in 2019, mainly driven by enterprise software, cloud, and Digital Transformation projects. This drives home the importance of vetting the latest in an increasingly crowded technology landscape and thinking critically about how these new technologies could help your goals. (And which would simply muddy the waters further.)
Certain industries are only just beginning to discover the potential of these holistic infrastructure technologies for their businesses. This article from The American Oil & Gas Reporter outlines the sea of change happening in the oil field as digital technologies are fundamentally changing how companies manage their processes, from end to end:
“The various associated activities involved in chemical management also have the potential to add up if not executed in the most efficient manner, especially in large fields. This can apply to the long “windshield” hours that chemical truck drivers and field technicians spend behind the wheel on service rounds, but also applies to many other routine activities such as documenting deliveries on paper or computer spreadsheets, or processing orders and invoices at the office.”
Align Your Strategy with Top Business Goals
In order to modernize IT and achieve Digital Transformation goals, an important step is ensuring alignment with the overarching goals of the company. To do this, Sarah White of CIO.com introduces us to enterprise architecture. Enterprise architecture (EA) is the practice of analyzing, designing, planning and implementing enterprise analysis to successfully execute on business strategies. In this article, White walks us through the goals, benefits, and methodologies of EA, and suggests some initial investments in headcount and training for those of us just getting started.
Consider Small Steps Forward Instead of Giant Leaps
It’s important to be practical: you’re not going to be able to implement every digital process that you want, and certainly not at once. For businesses with large, complicated technology deployments, you’ll often see better results by making small, measured changes to processes as part of a longer-term Digital Transformation initiative. This article by Lyra Intel CEO Robert Finlay outlines what this looks like in the commercial real estate sector.
Learn From the Success and Failures of Others
The importance of executive project management, improving current systems before building new ones, and spreading resources too thin are a few of the topics tackled in this Raconteur article. Learn from the Digital Transformation mistakes of companies like GE, Nike, BBC, and Ford, to make sure this is one instance when you don’t follow in their footsteps.
What are the key lessons you’ve learned on your Digital Transformation journey? Share them with us and others on Twitter using #DXRoundUp.