We’re delighted to welcome Allen Manville to the Nitro team. Allen joins us as the Director of Channel Sales in EMEA and we recently sat with him to discuss his new role and plans for his first few months with Nitro!
Can you tell us a little about your background and what attracted you
to joining Nitro?
I’ve spent over 25 years in the software industry, working at a
reseller, in distribution and on the vendor side so I am looking to use that
experience to help get the Nitro channel partners geared up with what they need
and ensure we have a program that represents best practice in the sector.
Much of that time has been spent working in collaboration with
partners during spells at Microsoft, Adobe & most recently Snow, so as we
grow the Nitro business in EMEA I feel that I am well placed to lead our
channel efforts here.
I joined Nitro because they have some great people here and a fantastic
reputation. The mission is straightforward and something that can drive real
customer value – we help organizations of all sizes eliminate paper, accelerate
business processes, and drive digital transformation.
What will be your priorities in the early days?
Firstly, I am assessing what needs to be done to improve our go to
market through the channel in EMEA. Nitro needs to have
the right partners on board to give us the enterprise and corporate level
coverage we need across EMEA. I will also ensure our partners get the
enablement & support that they need to really deliver the value
The region requires a pro-active and sometimes bespoke approach to
working with channel partners however,we have some great things in
place already. We have created a compensation-neutral plan to further motivate
our sellers to work with the channel. We have also realigned our margins with
the value that our partners bring us to make it more attractive and we our continuously
working on the evolution of the Partner Program itself.
What are the three things that every partner needs to know about
Great, responsive sales team eager to work with
partners and compensated to work with them!
Ripe, HUGE market opportunity. We have brand
momentum and a great product fit, and customers want to have conversations with
us in all segments and industries.
Incredible margin potential. We offer great
margins for partners whom we work with.
Global Channel Lead at Nitro added, “Allen is joining the team at a pivotal
time as we continue to grow and expand our partner network. We are fully
committed to our channel program and we are excited to have Allen onboard to
drive momentum and take our EMEA channel strategy to the next level.”
Want to learn more about the Nitro Partner
Program or indeed become a Nitro Partner? Just email email@example.com
for further info!